It’s me, Enrico.
You might know me from this video.
FYI, please do not send me any emails asking to joint the “Bending Evernote" notebook or any of the projects mentioned in the video. I stopped any of the activities mentioned in this Video. There will be a new Video with an updated Tagging System, soon.

In 2014 I started writing about productivity. I have created an archive of
I went through various brand iterations.

At some point I stopped writing about productivity. Why? I do not know. Maybe because I got caught up in building businesses and my family at the same time.
Maybe because I thought I have said it all. Maybe because I was bored 😑 to death, talking about how to be more productive.
Or maybe, just maybe ... because I thought productivity just isn’t that big of a deal.

What is #NewWork?

New Work is a term developed by the Austro-American social philosopher Frithjof Bergmann. The term new work results from today's global trends and drivers and the effects these have on the working world.

It is a generational thing.
We as Millennials shape the thing that is #NewWork
Yes —Millennials!
The Me, Me, Me Generation!
The indebted generation!
The entitled Generation!

  • Generation Y
    (people born between 1981-1991)
    has grown up on personal computers, cell phones and video game consoles

  • Generation Z
    (born between 1991-2001)
    has grown up on tablets, smartphones, and apps

When my parents ask me about what #NewWork means

We believe that work has to be rethought.
We believe that good leadership means creating the right conditions for others to succeed.
We believe in meaning, not in individual target systems.
We believe in teamwork, not individual performance.
We believe in self-organization, not in instruction and control.
We believe in agile decentralized network organizations, not in hierarchical, functional bureaucratic apparatus.
We believe in self-organized and constant innovation, not in innovation departments.
The New Work concept describes the new way of working of today's society in the global and digital age. The term was coined by the Austro-American social philosopher Frithjof Bergmann and is based on his research on the notion of freedom and the assumption that the previous working system was outdated.

He dealt with capitalism and was of the opinion to develop a counter model to capitalism and thus founded a movement of the New Work or New Work.

As our society is changing from an industrial to a knowledge-based society, the world of work is forced to adapt to the new change in values of free-working practices. The outdated classical working structures are thus changing in the course of the new era and giving way to newer, more flexible ideas.

Because new opportunities arise from the globalization and digitization of temporal, spatial and organizational flexibility, which is why in the future workspaces and company structures will change to newer models, the so-called Arbeitswelt 4.0, modeled after the New Work movement.

The values of New Work


The core values of the New Work concept are independence, freedom and participation in the community. New Work is designed to offer new ways of creativity and personal development, thus contributing something really important and important to the job market. In this way, real "freedom of action" is possible.

The self-determined trade stands here in the foreground, whereby the old rigid working methods belong to the past.

Change in corporate structures and workspaces

Today's service, information and creative workers are increasingly becoming the focus of global business and ensuring an improved work-life balance. At the same time, the boundaries between work and private life tend to mix more and more. The creative workers are becoming increasingly independent and can also work employed everywhere.

The industrial revolution used to shape the classic image of work with a precise division of labor, clear hierarchies and firm command and time structures. Thus, the work has contributed to the standardization of work processes.

The change comes with the digital networking and replaces the old way of working more and more, so that the contribution of own ideas and desires as well as self-determined action are increasingly frequently desired by future employers. The world of work is therefore facing new challenges and changes.


Five points to implement the new work

Employees are involved in the individuality of the strategy development so that every single employee is in demand. It also means that achievement and learning goals can be set by oneself. Working hours can also be determined for one's own or creative projects.

A flexible change takes place at the point leadership, so that a modern and democratic leadership culture between leadership and professional career arises.

Agility is another aspect that promotes rapid decision making and less hierarchical levels.

Flexibility as the fourth point distinguishes the New Work concept with flexible workspaces, such as home office opportunities and flexible working hours. The job rotation as well as the change of work tasks provide more freedom.


The fifth point involves the new office concepts, such as the modern creative workspaces, where creatives, smaller startups or digital nomads can work together in mostly larger, open spaces, thus benefiting each other. They operate independently of each other and in different companies, but can work together on projects, or realize projects together and thus find new colleagues.

New Work Award

Since 2014, the New Work Award for future-oriented work in German-speaking countries has also been awarded. The of

XING awards the companies that stand for pioneering working conditions for the future.